Magic Leap One Creator Edition preview: a flawed glimpse of mixed reality’s amazing potential
Over the past few years we've been keeping a close on eye on Magic Leap here at Rerun.
Magic Leap is a "spatial computing" company that build mixed reality glasses for everyday computing. There's been a lot of talk and quite a lot of money poured into Magic Leap but this week they finally shipped the "Magic Leap Creator Edition", a headset designed to compete with Microsoft's HoloLens.
At $2,295 it's probably not the kind of experimental electronic gadget most of us are going to pull the trigger on but the Verge have a great hands-on preview that goes deep into the strengths and unsettling weaknesses of the project.
I genuinely believe Magic Leap has given me a glimpse of the future of computing, but it might take a long time to reach that future, and I’m not sure Magic Leap will be the company that gets there first.
AR startup Magic Leap raises $793.5M Series C at $4.5B valuation led by Alibaba
At Rerun, we can only imagine what goes on behind the velvet curtain at Magic Leap. With a $4.5 billion valuation, Magic Leap's tech has yet to launch commercially or even be publicly revealed. This is either going to be a mind blowing technology for the planet, or a whale of a fail.
One thing is for sure, Magic Leap's headset-free mixed reality vision of our future is pure magic. We can't wait to cradle a tiny elephant in our hands and chase pet dragons around our living rooms.
New Magic Leap Patents Reveal Contact Lens, Tech to Trick Your Eyes
Magic Leap CEO Rony Abovitz previously alluded to a future where we are surrounded by digital objects, near and far away, without a need for any physical screens to house them.
In the course of building this magical vision, Magic Leap have published 97 patent applications that support making virtual objects fit seamlessly into their physical environments, and allow them to be perceived at different depths of view.
Magic Leap releases raw footage created with its AR tech
Magic Leap Inc. doesn’t want to immerse you into a new world. Instead, it wants to build on top of the world you have. - Deepa Seetharaman, WSJ
Magic Leap have released a video to visually explain what their augmented reality technology might look like, with a floating solar system and a waving robot roaming free around the office.
We are still blind to what the hardware might resemble but there are suggestions that it will be an eyeglass, or head-mounted device, which will project computer-generated images onto the user's retina, beaming augmented reality images over their real life setting.
The future is going to be so weird...
To the dismay of its audience, Magic Leap livestream dodges key questions
It seems like the past few years of hype around Magic Leap is being somewhat dulled, at what should be the most exciting part of all: the product reveal.
Getting developers on board is vital to the success of any new platform, no matter the marketing budget, and it raises some flags that Magic Leap is still dangling the carrot.
Fans and potential developers were promised they'd get to finally meet the headset during a livestream session which took place earlier this week, but were left disappointed and frustrated. Details on the headset were kept surface-level, and the hosts deliberately avoided questions relating to how the Magic Leap experience actually worked. There's a lesson here for all of us in managing expectations and handling a live audience.
CNN on Magic Leap One brings news out of the screen and into your world
Using the Magic Leap Screens framework, you can spawn screens of any size, anywhere to create the perfect viewing experience for your space. Interactive data layers and live feeds from around the planet give you the power to dig deeper into topics you care about.
Very exciting to see this collaboration between CNN and Magic Leap. Spawning screens of any size, anywhere, certainly sounds like a lot of fun!
How Magic Leap works - from field of view to GPU
If you're curious about the magic behind the Magic Leap, Jono MacDougall at the GPU of the Brain blog has published a very in-depth look at what kind of technology and experience it could be. Don't take it as fact, but his research comes from talks, patents, job applications and the background of people working at the company, so it's a lot more informed than you're likely to read anywhere else.
Magic Leap reveals peek at new 'Undersea' augmented reality experience
'Undersea' will premiere at SIGGRAPH and is an all-new Magic Leap experience.
Undersea dynamically generates a coral reef environment, complete with underwater creatures, in your physical space.
This latest example of Magics Leaps capabilities might just be its most impressive yet.
Magic Leap is going up against Microsoft and Google with its AR headset for businesses
The streaming wars are upon is but the AR wars are still to come.
Having raised $2.6 billion since 2014, Magic Leap is a much-hyped company in the AR world, but the consumer market for this technology is still very nascent, and adoption has been slow. While it waits for the consumer market to grow, Magic Leap will focus on selling to enterprises and brands who want to collaborate in virtual spaces. Given the rise in remote working this is a potentially lucrative direction and a great use case for this technology.
The untold story of Magic Leap, the world’s most secretive startup
VR is here, but it's far from finished. More importantly, it's now out there at the stage where it is good enough to improve quickly. It's primed to go through an explosion of evolution over the next 5-10 years, so it's no surprise why everyone is interested.
Arguably the most interesting company in the space right now is Magic Leap. They've released barely any information up to now, but have still managed to attract an insane amount of venture capital funding from the likes of Google and Alibaba. Everyone who has tried it says it's amazing, including Wired.
Their profile of Magic Leap and its charismatic genius founder Rony Abovitz gushes with enthusiasm and quickly turns into an insightful and thought provoking look at VR, AR and the next 10 years of computing.
