Last week saw the return of the annual Cannes Lions industry event, after a two-year hiatus. The advertising and agency industry attendees were in full celebratory mode, with plenty of rosé being consumed up and down the Croisette 😀
Team Axonista was there in full force. We were delighted to be invited to speak at Twitter Beach, and share our insights on a panel about the future of video commerce, alongside PepsiCo and Publicis Commerce.
We were very impressed by the brand activations that we saw there, in particular Snap’s collaboration with Vogue; a walk-though AR try-on and exhibit of beautiful costumes by Balenciaga, Dior, and Gucci. While the technology still feels a little cumbersome, the walk through was delightfully interactive. It heralds a future where virtual outfits become mainstream, opening up more ways to think about shopping for, owning, and indeed wearing designer clothes.
Also this week, we’d like to send our huge congratulations to our wonderful customers QVC and HSN on launching their video commerce streaming service on the web. 🎉
Until next week!
And Finally .. THR sustainability issue
At Axonista we care deeply about the future of our planet, and we're very fortunate to have environmental activists WaterBear and sustainability-focused Fashion Relief TV as customers. So we were incredibly delighted, and pleasantly surprised to see this beautiful interactive issue of The Hollywood Reporter focused on the theme of sustainability. It covers everything from tackling environmental themes through onscreen storytelling, to adopting new green production processes behind the scenes.