Happy Friday 13th!
Our top pick this week is NBC Universal’s push into “shoppable” TV. Several months ago, NBCU began experimenting with shoppable video for research purposes. Now its seeing an increased conversion rate estimated at 28%, and an increase in searches happening around the time of a shoppable ad. Best of all zero blowback from any viewers. As a matter of fact NBCU has reported “positive mentions” on social media regarding the experience.
See you next week!
Magic Leap is going up against Microsoft and Google with its AR headset for businesses
The streaming wars are upon is but the AR wars are still to come.
Having raised $2.6 billion since 2014, Magic Leap is a much-hyped company in the AR world, but the consumer market for this technology is still very nascent, and adoption has been slow. While it waits for the consumer market to grow, Magic Leap will focus on selling to enterprises and brands who want to collaborate in virtual spaces. Given the rise in remote working this is a potentially lucrative direction and a great use case for this technology.