Happy Friday! Welcome to Issue 57 of Rerun, your weekly digest of digital storytelling, interactive media and the future of TV curated by Axonista.

This week’s Top Pick reports on the obsession with live video, nowhere more obvious than in the hugely viewed BuzzFeed exploding watermelon viral video from last week.

We bring you old technologies repurposed with streaming enabled vintage TVs, as well as new ones, with Ralph Lauren’s connected store fitting rooms and reports of the upcoming HDR TV wars. And in VR news, we finally have a decent VR ad and some classic children’s stories in animated VR.

Let's get straight to it!

-Team Rerun

Top Pick

Future of TV

Interactive Media

Virtual Reality