Happy Friday! Welcome to Issue 38 of Rerun, your weekly digest of digital storytelling, interactive media and the future of TV curated by Axonista.

In this week's Top Pick, we look at what Story Studio at Oculus have dubbed 'The Swayze Effect' - the sensation of having no tangible relationship with your surroundings despite feeling present in the world.

We also have lessons the media industry can learn from PC gaming; YouTube's Kid's App; AOL's state of European video industry report; the Lion King Broadway musical goes VR; SnapChat partners with The Wall Street Journal and so much more!

Let's get straight to it!


Team Rerun

Top Pick


Future of TV


Virtual Reality