Happy Friday! Welcome to Issue 37 of Rerun, your weekly digest of digital storytelling, interactive media and the future of TV curated by Axonista.

In this week's Top Pick, Rerun's own Claire McHugh looks at the (almost) lost art of the TV scheduler, and how applying these skills to OTT will help solve content discovery problems. We also have a viral YouTube video that claims Facebook are 'stealing billions of views'; the growing scepticism within the advertising industry towards online advertising; Eurosport's rebranding and repositioning; how smartphones are helping democratise TV; design tips for the Apple TV; the New York Times VR; real VR boxing, and even more!

It's a massive issue - weekend reading sorted!

Let's get straight to it!

Team Rerun

Top Pick


Future of TV

Interactive Media

Virtual Reality