Happy Friday, and Happy Holidays! 🎅🎄
As we predicted in last year's edition of Rerun, 2021 has been the year of video commerce! The emergence of the metaverse is a trend that we have certainly enjoyed keeping an eye on. We see 2022 being the year that the metaverse evolves into a shopping destination. Watch this space!
In today's issue, which will be our final one of 2021, we have rounded up our favourite news stories of the holiday season!
First, Ralph Lauren is joining the metaverse trend by building a digital world on Roblox just in time for the holidays. In Ralph Lauren Winter Escape, users can buy and wear digital items in the virtual Polo Shops. And if that's not enough to get them in the holiday spirit, they can also engage in winter-themed activities like ice skate with friends, visit a fire pit, drink hot chocolate ,and toast marshmallows. Yum!
The luxury department store Harrods in London's Knightsbridge launched an AR-powered Christmas window that displays impressive 3D animations delivered through WebAR technology in a mobile browser. This was created to play with traditional elements of Christmas, like toys and music, and then add an unexpected twist to it.
And lastly, Walmart and Yahoo have launched Holiday with Heart where users can play a game on Instagram, Play for Joy which enables players to grab as many virtual Walmart gifts before the clock runs out. Consumers can also shop influencer Taryn Newton's holiday decor section and use an AR experience to overlay 3D product images into their own space through their smartphone camera.
Thank you so much for reading Rerun in 2021.
Happy Holidays from all at Axonista HQ.
See you in the new year! 🎉