This week L'Oréal Canada hosted its first live-streamed virtual beauty festival which ran over 3 days. Having run over 100 live-stream shopping events last year, L'Oréal Canada reported that over 50% of the products purchased at these events were from new customers, and that live-stream shopping events offered 300% higher conversion than L'Oréal Canada's desktop or mobile websites. Impressive results!
On Wednesday, Spotify announced the launch of Spotify Greenroom the new name for Locker Room, the live audio app acquired by Spotify earlier this year. It also announced plans to pay live audio creators. Does this mean the end of the road for Clubhouse?
Also on Wednesday this week, Facebook gave a first glimpse of what its proposed ad offering will look like within its Oculus VR games. It seems like Facebook will start with simple display ads, and take user feedback on board as it further develops this offering. In-game ads, especially in immersive platforms, could be very jarring for game players caught up in the action of the game. It will be interesting to see if advertisers use any of the storytelling elements of the game in the ads to better connect with game players.
Until next week!