Our Top Pick this week is the launch of Roku's first branded-content program, Roku Recommends - a show that both highlights Roku's own streaming content, and serves as a place to promote sponsorship partners. Nicely done Roku.
This week we learned that international beauty company L'Oréal will be partnering with TikTok to test its e-commerce tools. According to L'Oréal's 2020 annual report, the company reported $7.4bn sales via e-commerce last year, making up approximately 26% of its total revenue. No doubt L'Oréal is keen to access TikTok's reported 689 million users to further grow its e-commerce business in 2021.
Also this week, we learned that the WarnerMedia and Discovery merger will unfortunately not be named DiscoWarner. The companies have instead settled on Warner Bros. Discovery - and the ambitious tagline 'the stuff that dreams are made of'.
Until next week!