This week, NBC announced that its streaming service Peacock will be the new home to WWE Network, in a deal rumoured to be worth US$1 billion!
Also this week, we have some great examples of brands that are experimenting with audio to entertain at-home audiences. Hulu launched a special version of its Palm Springs movie with a film commentary by the cast, and pasta brand Barilla teamed up with Spotify to create a series of playlists programmed to the perfect cooking times of its various pasta products.
Livestream shopping continues to rise in popularity, with Dermalogica embracing the trend across its platforms, and QVC launching a presence on YouTube TV.
Our Top Pick this week comes from our own Dami Balogun who shares her observations about brands that are cleverly using personalisation to enhance the online shopping experience.
Until next week!