Happy Friday!
Our Top Pick this week is about one of our favourite topics, shoppable video, and its potential as a new major growth vector for streaming services.
Imagine if Netflix took all the costume and time-code data that it has for every one of its original productions and connected it with shopping functionality.
Indeed!
This week Amazon releases plans for testing some of its Premier League soccer content on its Twitch platform which may add some much needed fan atmosphere for the at-home audience. Netflix restarts filming on productions, Apple releases some details of its plans for VR and AR, and TikTok makes a move into educational short form content!
Enjoy!
Twitter starts rolling out audio tweets on iOS
In an interesting development from Twitter, we now get to hear Tweets in audio form, adding a little more humanity, emotion, and characters to the format! Maybe it'll give some people pause to listen to what they're about to say, before they say it.