This has been another unusual week, as COVID-19 continues to wreak havoc globally. The media industry has not escaped disruption. Many live sporting events are postponed, and industry events like NAB, and MIP TV cancelled. Companies including WarnerMedia, Discovery, NBCUniversal and Fox will opt to make their upfront events into digital presentations.
Our Top Pick this week is from Rose Tsou, Head of eCommerce at Verizon Media. Rose looks at what producers of shoppable video can learn from brick-and-mortar retailers, about engaging audiences. Or as she calls it ‘bringing ‘shoppertainment’ online’.
That’s all from us this week.
We hope that you and your loved ones remain safe, and well.