At Rerun, we believe that ad-supported virtual MVPDs like PlutoTV, STIRR, Xumo, Roku, and Tubi, will play a huge part in the future of the TV landscape. Part of the appeal of these digital experiences is that they mimic the best parts of cable TV, without the unjustifiable price tag.
The ability to surf quickly between channels replicates the spontaneous discovery that is missing from Netflix, and the decision fatigue it creates. Sometimes you just want to unwind and watch TV.
This week, one of the leading vMVPDs, Pluto TV, made some major updates to its user experience. Updates include the ability to rewind live TV and watch a show from the beginning, and the ability to curate a selection of favourite channels.
These are all very positive moves that build on the premise of bringing the simplicity of the old school TV experience into the digital age.
Without the constraints of traditionally clunky, slow to innovate, cable TV user interfaces, and with a strong focus on UX, there’s an opportunity for vMVPDs to leapfrog the cable competition into the TV of tomorrow. We wouldn’t be surprised to see interactive capabilities on PlutoTV next, as they strive to put distance between themselves and the cable operators that were their original inspiration.
Thanks for joining us and see you all next week!