Happy Friday!
This week we take a look at the new episode of 'Over The Top' from VideoInk who are joined by Kathleen Barrett from Vimeo. Youtube aim to crack down on bizarre videos targeting children, Disney's streaming service has won before it even launches, and Netflix know some crazy statistics about their users plus lots more!
Final reminder of our fantastic competition for tickets to this year's TV of Tomorrow show in New York!
Let the scrolling begin!
Top Pick
Episode 3 of Over The Top is live with Kathleen Barrett from Vimeo
Vimeo's GM of OTT Services, Kathleen Barrett joined Dermot and Jocelyn in the third episode of Over The Top. In this episode Kathleen discusses the role Vimeo is playing in enabling creators with their latest creator tools.
'It's not just about having the content, you also have to have the business chops. People that are successful at OTT channels know how to run a business, how to market, how to produce content at a certain pace. That's definitely a requirement.'
In this episode, there are some big bold statements, discussions on how creators need to market and predictions for 2018.
Features
YouTube says it will crack down on bizarre videos targeting children
YouTube has announced new policies aimed at preventing disturbing content from appearing in the YouTube Kids app. This involves a set of algorithmic filters that will flag content and a team of 1000s of people working around the clock to review the flagged content. YouTube has said these new policies have been in the works for months and are unrelated to recent reports like this one by the NYT.
There is a place, the company is arguing, for satire about Peppa Pig drinking bleach, however distasteful you might find it. But YouTube is acknowledging that YouTube Kids requires even more moderation. And, the company is willing to forgo additional ad revenue — and there is a lot of money flowing through this segment of the industry — if that’s what it takes to ensure YouTube Kids feels like a safe experience for families.
YouTube creators are frustrated that a bot keeps demonetizing their videos
Over the past few weeks YouTube seems to be demonetising or limiting ads on videos about the new iPhone X. It is reported that a bug is changing the green flag status of some videos to a yellow icon, which designates the content as ad-limited. This latest issue comes as part of a string of recent problems with ad revenue and algorithms on YouTube. It's head of gaming Ryan Wyatt has detailed the company is examining different ways to help creators monetise their videos without ads.
But in the meantime, ad revenue is still the major source of income for many YouTubers. At Rerun, Given this latest issue affected high profile YouTubers such as Neistat and MKBHD, we think that YouTube need to reduce the occurrence of such problems. The demand for video content with development of new platforms and outlets gives high profile YouTubers more opinions for content publication than ever before.
Future of TV
Disney’s streaming service has won, and it hasn’t even launched yet
Content is the great differentiator when choosing which streaming service to spend money on. Audiences will naturally gravitate toward whatever service has the most programming they want to watch. That's why Disney launching their own dedicated streaming service was such big news. Since 2006, the company has acquired Pixar, Marvel and Lucasfilm. Much of the content from these studios will likely end up as exclusives to their service. Which is bad news for Netflix, as their exclusivity deal has also been ended. When the service launches, Disney will be well positioned as a competitor to Netflix, Amazon and Hulu. Especially when you consider the ecosystem of entertainment that is Disney...
We’re talking about a 360-degree view of intellectual-property exploitation that hasn’t really been seen before. A world in which a new Star Wars movie hits theaters, and then is available for streaming only on Disney’s service. The same service that is the exclusive home for new Star Wars television shows. And then that same company will offer fans the opportunity to actually visit the lands they’re watching through Disney’s theme parks, and then read about them in books and comics put out by Disney publishers. It’s a holistic ecosystem of entertainment, all under one corporate umbrella, with each division pushing audiences to engage with every other division.
How Crunchyroll is helping build a bundle for niche streaming channels
Vrv is one of the first digital bundles for niche streaming services. It contains 10 channels that focus on niche but passionate communities, with the flagship channel being Crunchyroll. It also includes Rooster Teeth’s First, cable network AMC’s horror channel Shudder and movie studio Legendary’s two digital publishers Nerdist and Geek & Sundry. Viewers can pay a flat rate for the entire bundle, or for individual channels. There's also a free ad-supported tier.
“We think there’s an opportunity to deliver the best of both worlds: the aggregation of a Netflix-type of experience, but also ensure that the partner brands stand on solid footing and would not be lost in the experience. If the only things that are left are Netflix, Hulu and Matter, the industry has lost something. Crunchyroll, Rooster Teeth, Shudder — these brands matter to some people.” - Arlen Marmel, Vrv GM
Netflix Knows Some Very Strange Things About Public Viewing Habits
It seems that more and more people are watching video on the road. Netflix have completed a survey into their customer's viewing habits, they've discovered that 67 percent of Americans now watch their service out in the world. Just last year Netflix added a feature for downloading video to devices for offline viewing, something that's undoubtedly increased the amount of video people are watching on the move. Smartphones have changed our idea of where public spaces end and personal spaces begin, and with that in mind — the survey has yielded some interesting results.
44 percent of the respondents reported that they’d caught someone snooping on their screen, and 22 percent were embarrassed by what they were watching. Netflix also found that 11 percent of those surveyed had a movie or TV show spoiled because they peeked at someone else’s screen in public and 22 percent of public streamers reported they have cried while viewing.
Snapchat’s epic strategy flip-flop
Hold onto your doggy ears, Snapchat users. Things are about to get interesting.
Snapchat is going through major changes. Strategy, design, and the philosophy of both their product and business are on the table. Creators and influencers may now be able to make money. Users outside of North America and Europe will play more of a role. Oh, and the product may even become usable for non-teens, opening up a new world for aging millennials and grandmas alike.
These changes mark a full 180 degree shift from Snapchat as we know it. I'm not sure we'll recognize what comes out the other side. And will we recognize grandma with the senior citizen filter? So many questions.
Snap Inc has had major difficulty competing with Facebook, Instagram, WhatsApp. Growth is crawling, revenue is falling, and their spectacle flop left them with $40 million of unsold product. All this points to the need to change, but it may cost Snapchat its future.
Briefs
Briefs
Nintendo might be making an animated 'Super Mario Bros movie
Library Lending Service Hoopla Brings Free, Ad-Free Movies to Apple TV, Fire TV
HTC Cancels Google Daydream Standalone VR Headset
Pixar’s first VR project makes Coco’s land of the dead a cheerful playground
We recently featured the news of Pixar creating their first VR project a few weeks ago.
Coco VR is now available for free on the Oculus Rift, and a stripped-down version — featuring less content and none of the Rift’s precise hand tracking — is coming to Gear VR when the film premieres next week. You can go through Coco VR alone, but Oculus and Pixar are promoting it as a social space, where up to four players can hang out together.You can try on glasses and mustaches in a VR photo booth, or talk to each other while tossing your skull heads around, literally throwing your voice in the process.