This week, the annual industry events calendar kicked off with CES. Even though this year's event was not in Las Vegas, but took place online, it still showcased lots of innovative and exciting consumer products. We've included some of our favorites in this week's issue, and we look forward to attending CES in person again soon!
Also this week, Roku confirmed its purchase of Quibi’s content library. The acquisition is estimated to be worth less than $100 million, which is a bit less than Quibi’s original valuation of $1.75 billion. Quibi shows will be made available on the Roku streaming platform for free. More than a dozen unreleased programs will also make their debut.
The latest entrant to the US streaming services market is the Spanish-language broadcaster UniVision. Its free, ad-supported streaming service PrendeTV is set to launch in the US in Q1 of this year. It will feature over thirty live channels and a video-on-demand content library.
Our Top Pick this week is an article from Fortune, that features some great advice on live-stream shopping from the leaders in video commerce QVC.
At Rerun, we agree with all of the points mentioned in the article. We also think that storytelling should be a key consideration for anyone entering this fast-growing market. Every story element, from how the viewer discovers content, to the context in which the products are sold, to the design and ease of the purchase experience, are all important factors to get right when creating a successful video commerce show.
Until next week!