Happy Friday!

There has been a big push towards making the Internet a shoppable destination, due to the continuing impact of Covid-19 on the retail market. Brands like Levis and Hilfiger are looking to market leaders QVC and HSN for inspiration on how to reach consumers in the comfort of their homes.

And they're in good company! Hot on the heels of Instagram's decision to roll out Instagram Shopping to IGTV, Google is now looking at making YouTube more shoppable by testing a new integration with Shopify for selling items through YouTube.

Also, SpotX has been testing interactive video ads in the Southeast Asia market. The video ad tech company will offer agencies and advertisers the option to add interactive elements to their online video ads.

In other news, VR is getting a new lease of life this week as Facebook starts shipping its latest VR headset, Oculus Quest 2. Although it has been with us for some time, VR hasn't yet really found the problem it's trying to solve. Could remote working be the use case that finally pushes this technology into the mainstream, as more and more people work from home?

Until next week!

Team Rerun