This week, our Top Pick is Forbes take on the streaming wars. Streaming video is a product category that didn’t exist ten years ago. This article looks at marketing spend, as key players battle it out for dominance.
Also this week, Radiohead launched its public library, a free digital resource full of music, performance and art from the band. Niantic reported big bucks from its Pokémon Go live events. Snap brings personalisation to TV in the form of Bitmoji, and Atari is making a comeback with video-themed hotels!
‘Eat, sleep and play’: Atari plans to open 8 video-game themed hotels
Yes, you read that right, Atari. The company single-handedly responsible for the rise and the demise of the golden age of the home video games is putting its name on a line of gaming-themed hotels.
At its peak Atari generated 2 billion in annual revenue. In 1980 it was the fastest-growing company in US history. Its impact on '70s & 80's American culture is undeniable, and that very retro nostalgia may be what the company is aiming to capitalize on.
The hotels will target families and business travellers. These unique hotels will feature fully-immersive experiences for all ages and gamers, and will include the latest in virtual and augmented reality. And fingers crossed, a few classics too.