Disney's move to ban Netflix ads shows just how serious the streaming wars are about to get
Happy Friday!
This week the LA Times has a look at the cost of getting all the streaming services at once, Haystack TV capitalizes on the political intrigue with an OTT Impeachment inquiry channel, and research shows Reality TV has the highest performing retail ads.
Our top pick this week is the escalating streaming wars as Disney bans Netflix's ads on its various channels.
If you had any doubts that the streaming war was heating up, look no further than the "happiest place on earth," where it's increasingly looking like a battle is brewing
Snapchat partnered with Adidas to launch its first shoppable mobile game
Snapchat has partnered with Adidas and Dick's Sporting Goods to create and retro 8-Bit shoppable video game.
The game, called "Baseball's Next Level, is a great example of brands and platforms collaborating on fun new experiences while they explore new revenue streams.