Top Pick
2018 in media — The mouse, the fox, and the elephant in the room.
One of the biggest themes of 2018 in the media industry, was consolidation. In particular mergers between already massive media companies, in an effort to build a global defence against the rising competition of Netflix, and Amazon.
Netflix and Amazon both make and distribute content with unrestricted, global distribution rights. This fully end-to-end business model gives them significantly more power in the value chain than companies focusing solely on content or distribution.
This is just the start. 2019 is where the real battle takes place.
Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
The holiday season has arrived but this year may be a little different. Two of the worlds biggest retailers have a surprise for their Christmas shoppers.
Walmart and Target have crafted immersive AR experiences to delight shoppers this year. Target's Christmas tree sales are set to double this year after the introduction of its AR Christmas tree app. Which helps a user find the perfect spot for the tree before buying.
Not to be outdone, Walmart has turned its aisles into a winter wonderland.