Happy Friday! Welcome to Issue 17 of Rerun, your weekly digest of digital storytelling, interactive media and the future of TV curated by Axonista.

In this weeks Top Pick we take a look at a new survey on cord cutting, ponder the future of "interruptive advertising", see how eSports are becoming a big media player, and check out some of the latest in the world of VR. Enjoy!

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Team Rerun

Top Pick

Future of TV

Interactive Media

Virtual Reality


  • Facebook's new mobile ads show off 360-degree views and vertical videos
  • MansLaughter (coming August 2015) places the VR wearer at the heart of a murder mystery.
  • YouTube’s E3 live stream garnered eight million views in 12 hours
  • Tumblr TV is fullscreen GIF heaven