Historically, Snapchat has been a fairly closed platform. Over the past year though it's been opening its doors to the world, with the announcement of Snap Maps and now this partnership with Tegna and Tagboard. This will allow reporters at Tegna's local broadcast stations to easily view and incorporate public Snaps into their coverage.
“For us as a local broadcaster, because Snap is a mobile application and location is baked into the product, it’s actually a quite powerful tool for covering local news” - Adam Ostrow, Tegna’s chief digital officer
Snapchat is also testing e-commerce with some of its Discover partners.
Netflix is going all in on winning eyeballs, wherever they may be.
A smart use of old-school advertising to help solve the content discovery 'what will I watch next?' question. With the secondary purpose of taking advertising real estate off the shelf for any upcoming Netflix competitors.
Although Netflix may garnered a first Oscar in March 2018, as a result of rule changes at the Festival de Cannes the streaming giant won't be taking home any gongs from the Côte d'Azur this year.
Whilst controversy at the Cannes Film Festival is about as uncommon as night following day, the enforcement of a rule surrounding theatrical screening at this year's festival looks to have drawn era-defining battle lines between the worlds of European art-house cinema and video-on-demand studios such as Netflix and Amazon.
Concerns expressed by French theatre owners that straight-to-streaming releases are negatively impacting the industry in France have resulted in Cannes imposing a ban on films without a theatrical release competing for prizes at the festival. Whilst Netflix could still have shown films out of competition it has chosen to withdraw altogether from the 2018 festival.
The fight for the future of TV and cinema is happening on the beaches of the French Riviera.