ARKit has only been available to developers for a few months but it's already captured the attention of the film and video industry. One such example is Duncan Walker, an independent game developer, who created a short film in just a weekend that mixes 3D effects with real footage.
Perhaps more immediately practical, AR gives filmmakers an unprecedented ability to visualise their film on location. For example, a location scout could hold her phone up and create the scene, placing actors and props into real-life locations, and save that as a photo or video for reference. A director on set could use her tablet to visualise special effects that might only exist as green screen or props. AR really breaks down the boundaries between what have traditionally been very siloed aspects of video production.
“People are really used to looking through a director’s viewfinders and seeing what’s in front of them. What AR on your phone can let you do is present what the framing will look like. ‘How will this look if I put a five-foot actor over in that corner underneath this sign?’" -- Jesse Vander Does, co-founder AfterNow