Happy Friday!

Welcome to Rerun, your weekly round-up of the most interesting news stories from the future of video, VR and TV, curated by Axonista.

This week a short interview with Heather Malenshek, VP of global marketing at Harley-Davidson, brought a smile to our face. She explains why Harley-Davidson don't buy into the concept of 'millennials', and why they market to individuals, not generations.

Let's get straight to it!

Team Rerun

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Future of TV

Interactive Media