We always aim to bring you the latest trends in interactive video storytelling, such as the confluence of content and commerce, and the emergence of the metaverse. This week, we're highlighting the trend of brands that are choosing to move away from major social media platforms, due to a mismatch in values.
In June 2020, Patagonia removed all of its ads from Facebook and Instagram as part of a 'Stop Hate for Profit' campaign and it has not returned.
Following recent whistleblower revelations of internal research conducted at Instagram and Facebook that showed the negative impact of social media on the mental health of teenage girls, Lush announced it is shutting down its activities on Facebook, Instagram, TikTok, and Snapchat. This is a bold move, which will remove about £10m revenue from Lush's business. Speaking to the Guardian, Lush CEO Mark Constantine said they had no choice but to quit advertising on social media.
That’s their own research and they’re ignoring it and we are attracting people to their platform.
At Axonista, we think this sets a powerful example for other brands to follow. Bravo Lush.
Until next week.
WaterBear goes global; now on Apple TV, Roku
And finally, a big shout out to our wonderful customer WaterBear, the interactive streaming platform dedicated to the future of our planet.
To celebrate its one year anniversary, WaterBear is now available GLOBALLY 🌍
As part of its global expansion, WaterBear’s hundreds of inspirational feature documentaries and shorts - spanning biodiversity, community, climate action and sustainable fashion, will also be available to watch on Apple TV and Roku. What an amazing achievement in just 1 year!
You can join the platform for free, here