Happy Friday 13th ! 🧛🏻♂️
This week we’ve been reading about some non-obvious content decisions.
Firstly, Variety reports that Roku is continuing its slow release of Quibi content. On this Friday 13th it will premiere 23 new ‘Roku Originals’ (or pre-loved Quibi originals) all of which will be made available for free on the Roku Channel. The acquisition of Quibi’s content is paying off for the Roku Channel, which reported that its streaming hours more than doubled in Q2 of this year.
Hot on the heels of Roku comes LG, which has announced a shiny new TV user interface, and its plans to increase global distribution of its free LG Channels (powered by Xumo and Pluto TV) from 14 to 25 countries, across 30 brands of smart TVs powered by LG’s own webOS TV platform. A contender to watch!
And, last but not least, we have the surprising news that Salesforce will be creating its own streaming service ‘Salesforce+’. Not quite ‘entering the streaming wars’, as Axios announced, but in the words of Sarah Franklin, President and CMO of Salesforce - ‘an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.’
Content it seems, is still king.
Until next week!