Happy Friday - so much for a quiet summer!

This week's big industry headline is Fortnite vs Apple and Google. Fortnite has hit them both with a lawsuit that challenges how the tech giants run, and monetise their app stores.

For some time, app developers have been unhappy about handing over 30% of revenue generated through Apple's App Store. This includes in-app and in-game purchases. Little has happened to change this situation. Until - maybe, now.

This week, Epic Games unveiled a payment system for in-app purchases that bypassed Apple's store, (and that lucrative 30% revenue share). Apple promptly responded by kicking Fortnite off its platforms.

In an epic response that mimicked Apple's famous 1984 ad, Fortnite reacted with a call to action on Twitter appealing to fans of the game to help them #FreeFortnite. The tweet linked to a site addressing Fortnite fans in which they refer to Apple as keeping prices high so they can collect 30% of your payments, and blocking Fortnite in order to prevent Epic from passing on the savings from direct payments to you!

Fortnite then launched an anti-trust lawsuit against Apple, and Google (which also removed the game from its Play Store).

In the lawsuit, Epic Games said 'Apple has become what it once railed against: the behemoth seeking to control markets, block competition, and stifle innovation.'

Game on!

Team Rerun