The major streaming services are estimated to spend a combined 16 billion over the next four years on movies and TV shows. Vox's article takes a deep dive into why these companies are willing to spend so much to become the market leading streaming service.
Also this week, Amazon Prime will be streaming Premier League football for the first time. Premier League has always been a lucrative property, with many traditional broadcasters around the world bidding aggressively for the right to show games.
Also this week Starz is positioning itself as the edgy companion service to Netflix, Marie Claire UK goes all-in with eCommerce, and The Harvard Business Review has some advice for streaming companies on how to navigate the generational differences of viewers.
See you next week !
Wine adopts augmented reality in fightback against ‘boring’ perception
Wine has traditionally been sold on its story, on its pedigree. If purchasing from your everyday shop that story is traditionally communicated by the bottle's small label, and a knowledgeable sales person.
But now with the application of AR, the limits of that small label have been removed, and now it can speak volumes.