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Media companies are taking the wrong approach as they play catch-up with Netflix, analyst says
Cord-cutting is expected to reach new heights in the second quarter. In response, traditional media companies are creating direct-to-consumer streaming services. In the next year, Disney+, HBO, NBC, and many others will be launching new services.
An easy win considering Netflix's success, right? Not so easy according to BTIG analyst Richard Greenfield. He believes traditional media companies don't understand how different a business direct-to-customer streaming is.
“Gross Adds, Subscriber Acquisition Cost, Lifetime Value, Retention Marketing and Churn are simply not part of legacy media’s core DNA.”
10 of the latest examples of augmented reality brand experiences
Creating memorable and engaging experiences can be very difficult but not impossible. With some clever use of AR, these brands are creating experiences marketers of the past could only dream of.