Cord-cutting is expected to reach new heights in the second quarter. In response, traditional media companies are creating direct-to-consumer streaming services. In the next year, Disney+, HBO, NBC, and many others will be launching new services.
An easy win considering Netflix's success, right? Not so easy according to BTIG analyst Richard Greenfield. He believes traditional media companies don't understand how different a business direct-to-customer streaming is.
“Gross Adds, Subscriber Acquisition Cost, Lifetime Value, Retention Marketing and Churn are simply not part of legacy media’s core DNA.”