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Why AT&T launched a DirecTV streaming app on Magic Leap’s mixed-reality headset
AT&T is building an experimental DirecTV Now app for Magic Leap. A beta version of the DirecTV Now app lets users watch up to four live streams simultaneously. The Virtual displays are resizable and can hover in the air in front of you or be fixed on a flat surface.
The potential applications of AR in this space are undeniable and AT&T's investment has once again focused industry eyes on the technology.
Nike’s new app uses AR to measure your feet to sell you sneakers that fit
Remember your fundamentals. After 50+ years of selling sneakers, Nike hasn't forgotten that the fit is everything.