Lessons From 3 interactive branded content videos that debuted before Bandersnatch
Happy Friday from the Rerun team at Axonista! - here's a selection of our favourite stories from this week.
With a little help from Netflix, interactive video has become a hot topic. This post takes a look at how brands like Sony, Deloitte, and Maybelline have used this technology to connect with their audience.
The rise of interactive storytelling is a new way for brands to not only encourage interaction and engagement but to also deepen the relationship with their audience and create a more meaningful brand/consumer experience.
'I'm Obsessed With This' - a new podcast from Netflix
Netflix has launched a new podcast. Bobby Finger and guests discuss the 3 most talked about shows of the week. As well as their personal favourites. In this debut episode, there's a fun segment towards the end, with the producers of Black Mirror. Charlie Brooker and Annabelle Jones read and reply to viewers' Tweets about Bandersnatch.