USA network's launch of multi-touch campaign for new series 'Mr Robot', followed in Netflix's footsteps, and stepped a little further.
What’s notable about [the interactive campaign] that they didn’t run on TV, but rather online or as guerrilla tactics - Alan Wolk
Alan Wolk takes us through the 7 main beats of the interactive campaign that reflect the story of 'Mr Robot'. From the network's 'hack' of WiFi users at Austin airport, with full-screen takeovers targeting SXSW attendees, to inviting people to decipher binary code, nontraditional screenings of the pilot for audiences at Facebook, Google, Twitter, Stanford, and Harvard, 'hacking' the Twitch livestream of the E3 Expo, and for the pièce de résistance, choosing Twitch to be the site of an early release of the pilot episode.
For more of Alan Wolk's TV insight, Rerun wholeheartedly recommends adding Alan's new book Over The Top to your collection.
Lucas Matney with an interesting post on TechCrunch sharing his opinion on what Twitter should do to become a truly relevant media player. The inspiration came to him while using Apple’s updated Music app, noting that Apple’s strategy of tapping the talent to curate a music experience is exactly what Twitter should be doing with its own slate of highly popular artists and creators.
Twitter needs to grow smarter, they have my evolving interests from every follow and retweet I make. [Apple Music's] For You hosts playlists of oldies and new tunes alike that fit into my evolving tastes based on me just following a few artists. If Twitter can better capitalize on my distinct interests and curate how I process the latest happenings accordingly, I’m only going to grow more engaged with the app.
We agree that Twitter needs to take some big risks to truly elevate itself from microblogging platform to indispensable part of the media landscape and this is an interesting direction.
It’s been summed up neatly as 'David Lynch does 30 Rock'
TV Guide ranked the first episode as number 57 on its 100 Greatest Episodes of All Time.
Wait... why did we forget this?