As the number of providers and suppliers in the e-commerce market-space proliferates, how do vendors ensure the end-to-end integrity of their customer's purchases?
Chinese megalith JD.com Inc is rolling out an innovative blockchain platform aiming to solve this very issue.
Offering blockchain as a service, JD.com's platform will help businesses to improve integrity and consumer visibility around things like the movement of goods, charity donations, digital copyright and authenticity certification.
This year we've started to see blockchain move outside its traditional fintech domain and begin to be used for novel applications such as distributed video encoding, and now e-commerce. It's a technology that as consumers we might feel we don't fully understand just yet. But, then again, this writer doesn't fully understand the thermo-nuclear machinations taking place on the Sun right now but I'm sure glad they're doing their thing.
And a bit like the sun, blockchain is here to stay, bringing with it a layer of trust and authenticity currently absent from our digital spaces.