Last week 28-year-old activist, Alexandria Ocasio-Cortez, landed a surprising win in the NY congressional primary elections. She knocked a 20-year veteran and power broker in Congress off his seat. No one expected that.
What we're especially interested in is how Ocasio-Cortez, and underdog candidates like her, are using video as a key tool in getting their message out. And—most importantly—how it's winning them elections across the country.
Mark Putnam, a film maker for political ads, said “It’s a new way for an underdog to raise their profile nationally and rise up above the crowd... Everyone is trying to capture magic in a bottle with a viral video.” Keep an eye on who's making the best content, and you might be able to predict the next wave in the US political landscape.