Happy Friday!
This week at Cannes Lions a world record was broken, for speed texting!
Let the scrolling begin!
Features
Amazon Prime Wardrobe officially launches to all U.S. Prime members
Prime Wardrobe is Amazon’s answer to increasingly popular personalized shopping services, which send a curated box of clothing to customers on a regular basis.
The service is largely meant to help address one of the biggest problems with shopping for clothes online, the fit. These service allows customers to try on clothing and other items in the home, then keep what they like and send back the rest.
Prime Wardrope features brands like like Tommy Hilfiger, Adidas, Calvin Klein, Hugo Boss, Disney, Puma, New Balance, Armani Exchange, and many more.
We look forward to seeing how other retailers will react to this move from Amazon.
Future of TV
Instagram launches IGTV app for creators, 1-hour video uploads
It's 2018, and everyone needs their own TV channel. Instagram just made that even easier with their announcement of IGTV. You can start broadcasting 10 minute videos, or up to 60 minute ones if you've got a big following.
This news, and recent moves by Facebook (see below), is giving us all kinds of feelings about the future of TV. Come tour our office on IGTV.
YouTube’s VidCon keynote is all about how it can help creators make more money
YouTube creators have made their grievances with ad revenue on the platform clear over the past year, so these recent announcements should be cause for great excitement. Creators can now offer $4.99/month memberships to their fans and also sell merchandise via a partnership with Teespring.
We believe that a sustainable future for content creators can't be built on ad revenue and algorithms alone. Direct monetisation rewards good creators with more stable revenue and a closer relationship with their audience.
Here’s who owns everything in the media today
A month ago, Recode published a very handy guide to the Big Media Universe, which we featured on Rerun. Following the recent AT&T / Time Warner merger, Recode has updated the graphic. Further consolidation in the market is expected, as Disney and Comcast battle it out in a bidding war to buy Fox.
Interactive Media
Facebook launches gameshows platform with interactive video
They say imitation is the sincerest form of flattery, and in recent years Facebook hasn't been shy about it. Whenever an app emerges as a cultural phenomenon, naturally Facebook wants to evaluate how the essence of that can transfer over to some of its 2bn+ users.
The latest phenomenon to be Facebook'd seems to be HQ Trivia. The live interactive quiz show has grown and sustained a massive audience over the past year, and now Facebook has rolled out its own live game show platform.
“Video is evolving away from just passive consumption to more interactive two-way formats,” Facebook’s VP of video product Fidji Simo
Hear, hear!
Oppo’s Find X ditches the notch for pop-up cameras
Oppo’s new smartphone has managed to remove the generic notch we have seen on several new smartphone designs, and has created a pop up camera! We love the design of this handset and appreciate Oppo's strive to look and function different at a time where other manufactures are 'borrowing' other designs from each other.
That is all from the Rerun team at Axonista, have a fantastic week and we look forward to sharing more news on the future of TV, and interactive video next week.