Prime Wardrobe is Amazon’s answer to increasingly popular personalized shopping services, which send a curated box of clothing to customers on a regular basis.
The service is largely meant to help address one of the biggest problems with shopping for clothes online, the fit. These service allows customers to try on clothing and other items in the home, then keep what they like and send back the rest.
Prime Wardrope features brands like like Tommy Hilfiger, Adidas, Calvin Klein, Hugo Boss, Disney, Puma, New Balance, Armani Exchange, and many more.
We look forward to seeing how other retailers will react to this move from Amazon.