We are delighted to bring you this interview with Fred Santarpia, Chief Digital Officer at Condé Nast. Fred leads digital strategy for 20 brands including Vanity Fair, The New Yorker, and Vogue. A portfolio with diverse audiences that has grown its digital audience from 70m in 2014 to 130m this year. Not bad. So what is Fred's advice for those building a multimedia brand?
'Look at where your brand has authority, authenticity, and what your core audience is resonating with. That’s going to create longterm value.’
On the flipside, he adds;
‘Your strength can become your weakness. If you represent so many different types of content, and you’re so broad, you can run the risk of not meaning anything to anyone.'
A fine balance indeed.
This interview took place at Axonista's New York HQ, filmed by our lovely partners at VideoInk.
Facebook is having a topsy-turvy time at the moment.
Struggling to grow its Watch side to the platform is resulting in a split in media and advertising companies.
The core issue appears to be that they themselves do not know what they want to be known for when it comes to their video content, and in turn, are struggling to attract like-minded content creators to the platform.
“Bashing on Facebook is the new black; everyone feels like it’s time to poop on them,” said Spiegel. “You certainly have the right to, but you’ve been playing along and feeding this beast for so long — so shame on you if any of these things that Facebook does isn’t in your best interest.”
Many brands are now deciding to stop creating live video content and original content for Facebook. Rather opting for the lazier approach of sharing the same content on YouTube, Twitter and other platforms. The good times for click bait content may be over, but the future for creative content and well-planned advertising may be on the horizon.
In a very interesting post from Netflix's Tech Blog, they describe how they surface high quality imagery from video content. Algorithms process the video to select stills for cover art or backdrops, recommending them based on composition, face detection, motion blur, camera shot and object detection.
A single season of average TV show (about 10 episodes) contains nearly 9 million total frames. Asking creative editors to efficiently sift through that many frames of video to identify one frame that will capture an audience’s attention is tedious and ineffective. We set out to build a tool that quickly and effectively identifies which frames are the best moments to represent a title on the Netflix service.
YouTube is working hard to save face after a few months of turmoil, but the harder they try, the more issues arise.
On this occasion, YouTube is working on adding Wikipedia to add context to some conspiracy videos but apparently never contacted Wikipedia about doing this.
On Tuesday at SXSW, YouTube CEO Susan Wojcicki stated that YouTube will now begin displaying links to fact-based content alongside conspiracy theory videos.
"Our goal is to start with a list of internet conspiracies listed on the internet where there is a lot of active discussion on YouTube," Wojcicki said at SXSW.
After the event, Wikipedia tweeted “We were not given advance notice of this announcement,”
“Wikipedia’s content is also freely licensed for reuse by anyone, and that’s part of our mission: that every single person can share in free knowledge,” Wikimedia says. “We want people all over the world to use, share, add to, and remix Wikipedia ... At the same time, we encourage companies who use Wikimedia’s content to give back in the spirit of sustainability.”