Future of TV
Disney have annouced they will begin producing shows for Snapchat. These shows will exist as Snapchat Stories. The first show, a recap of ABC’s The Bachelor called 'Watch Party: The Bachelor' was launched on January 3rd. A very interesting choice of show for their first...!
The venture represents an opportunity for Disney to reach the type of younger viewers that Snapchat attracts. The two companies previously worked together on a special Live Stories feature around ABC's broadcast of the 2016 Academy Awards.
One interesting detail to the deal is that, unlike other Snapchat partnerships, Disney will control and sell all the ads that appear in its shows on Snapchat.
CES, the annual Consumer Electronics Show took place this week in Las Vegas. The show is a platform for the biggest and brightest technology, marketing and media firms to showcase their new devices and gadgets. While the show's primary attractions are the floor shows and press releases, CES is becoming a seminal event for private meetings and side conferences as over 180,000 delegates converge for the event.
The appeal in CES, according to agency executives, is the chance to hold [meetings] in a quick and efficient manner during a time when the media business is laying the groundwork for the rest of the year.
For product announcements, press day at CES is the most exciting day of the show. From TVs, to drones, and wearable tech, companies showcase their new products. Here are our top 3 products from CES this year;
- Blackberry is back, with The Mercury
- Intel showcased the world's first 'walk around' VR experience
- LG, wouldn't be LG, without releasing a new and awesome TV, the W7 OLED
Roku has 13% of the U.S. smart TV market share, with 9+ billion hours of video and music streamed on the service during 2016. Armed with this type of data, Roku's predictions for 2017 are worth noting.
The TL;DR is that the lines between OTT and TV will continue to blur.
According to Roku;
- People will still stream to their TV set.
- Brands will continue to invest more in targeted video advertising on OTT.
- We can expect to see a rise in the number of bundled channel offerings on OTT.
A more holistic set of 2017 predictions to note, are those from leading UK TV consultancy firm Decipher Media who look at the connected home, social TV and the mainstream TV audience.
It seems Felix Kjellberg, better know as PewDiePie, isn't taking the threat of dethronment (as the most viewed YouTuber) by a 5 year old lightly. Ryan ToysReview, a children’s channel is headlined by a charismatic five-year-old, and has become the most viewed YouTube channel in the US for twenty
consecutive weeks with hundreds of millions of views. Kjellberg felt compelled to post a vlog asserting his YouTube dominance with a rather cutting skit of Ryan ToysReview to reinforce his point.
Amongst many accusations, PewDiePie claims that the majority of Ryan’s views are being fabricated by robots. In support of this, he remarks that Ryan’s videos have relatively small numbers of likes and comments, when compared to the channel's massive viewing figures.
According to Melissa Hunter, the founder and CEO of Family Video Network
Kids’ videos generally have a low engagement rate that hovers around 10%.... She notes that viewers cannot comment, like, or subscribe within the YouTube Kids App, and that the nonsensical comments Kjellberg suspects are bots are “not evidence of anything other than tiny fingers on tablets and mom’s phone trying to comment but being unable to actually spell anything.”