Every once in a while, a revolutionary product comes along that changes everything', stated Steve Jobs when he introduced the first iPhone on January 9th, 2007 at Macworld in San Francisco.
In the ten years since, we've witnessed a revolution in phone technology and the majority of the developed world has now come to depend on these small, but amazingly powerful, computers in our pockets.
The revolution has disrupted every industry that can be represented digitally, from music to news to shopping to TV - and much more. The generations of iPhone which followed have continued to push the boundaries of what we can do with our phones - and how easily we can do them - with features, like the App Store, Siri, Touch ID, VoiceOver, Apple Pay and more. It also paved the way for entirely new product categories with the iPad and Apple Watch.
At Axonista, our founding vision has been to make the video that people watch on these devices interactive so, in many ways, we owe our existence to the inspiration of this momentous product launch, and our tagline "Revolutionary Thinking" pays homage to it.
On its tenth birthday, we reflect on how it all may not have been, due to the loss of the first prototype, a theft that more resembled corporate espionage, and fiery debates between Steve Jobs and his team...