As the most popular social platforms put added focus on video content, Digiday caught up with some publishers to find out how, if at all, they're adapting. There were a couple of themes running through the answers, namely that publishers are bringing their social and video teams very close together, and that in the future there will need to be new training and jobs centered around live video.
It’s hardly news that traditional news organisations and publishers are feeling the pinch, but they are finding ways of increasing their content catalogues by forming deals with brands. Reuters, the news provider, has secured a deal with Red Bull Media House that will give over 3,000 Reuters subscribers access to Red Bull content.
The deal is a great benefit to both parties, with Red Bull gaining access to a large pool of media outlets that source their news from Reuters, and Reuters getting news about newer and niche sports.
Imagine this: you are in a glowing blue corridor. You can only imagine the twists and turns that lie ahead. You hear something in the distance, it is faint but getting closer. At first it’s just one sound, like a fire alarm. Then it is two. Then it is four. You learn against the blue wall and wait.
Fear is one emotion that VR could be very, very good at producing. Although we've seen a few VR horrors in recent weeks, it's possible that even the most ordinary games such as Pac-Man or Tetris could become agents of fear. This article eloquently describes the possible wonderfully frightful experiences ahead if we see our favourite classic games in VR.