Is the camera the new cursor?
In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Snapchat announced it’s slowly rolling out a new visual product search feature.
So how does it work, Snapchat’s camera will scan a physical object or barcode, which then brings up a card showing the item and similar ones along with their title, price, and a thumbnail image. When they tap on it, they’ll be sent to Amazon’s app or site to buy it.
This partnership is a win for Snapchat's commerce-focused strategy. It has seen a decline in its number of users recently. With commerce features like this, the quality of their user activity, may be worth more to advertisers than the quantity.