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In battle with Amazon, Walmart pushes deeper into entertainment
Walmart took a big step forward in the battle for the future of retail. In a world where Amazon continues to win the fight for consumer attention big players like Walmart are experimenting with interactive view to stand out.
Metro-Goldwyn-Mayer agreed to create a short-form original series for Walmart’s ad-supported streaming service, Vudu. Interactive storytelling tool Eko Studio will power the content.
Everyone knows that Amazon single-handedly disrupted the retail industry, but will others follow suit to keep their stores open?
At Rerun, we believe professional storytellers like Walmart need new technologies to directly connect with, and hold their audience’s attention, in an ever-increasingly noisy world. We can't wait to see what comes out of this partnership.
