Future of TV
Now you can sign into your favourite TV apps a lot easier.
Amazon has announced that they are introducing the single-sign-on feature. With single-sign-on, you simply sign into your cable or satellite provider account once, and the Fire TV will use the credentials for all participating single-sign-on apps.
So far 18 apps support single-sign-on including A&E, AMC, BBC, Bravo, and Amazon is working on adding broadcast channels like ABC and NBC to its list of single-sign-on apps in the future.
Single-sign-on is rolling out to consumers now and should be available for your Fire TV the next time you sign on.
A new market analysis from Sensor Tower, shows how U.S. spending grew 77% on the top 10 VOD apps last year. Of course Netflix (which now has nearly 118 million subscribers globally), YouTube, HBO and Hulu took the top spots. Still, considerable growth was made by apps for niche audiences - like the UFC, which is in tenth place.
A notable discovery is that VOD subscribers tend not to stay with a service they don't see value in. This was most apparent with HBO, after airing the 7th season of 'Game of Thrones' they saw a bump in subscription cancelations.
The wild world of streaming video never disappoints. Disney's expansion has been in the news lately. Their recent $52.4b acquisition of 20th Century Fox was a big part of that. You'd assume Netflix would be starting to perspire, but CEO Reed Hastings seems pretty zen.
“We’ll all learn from each other and total streaming will grow faster because of the competition.”
Disney in the streaming game will definitely impact others. And since they'll no longer distribute content through Netflix, some great titles go with them. Hashtings believes if they can keep monetizing video for directors and producers, news from the big studios is no bother.
Their 8.3m new subscribers in Q4 seem to agree.
Slate.com has published a critical opinion piece about Facebook Watch, calling it 'an ungainly mess'. A strong opinion for a platform less than six months old and still only available in the US. Slate argues that Watch's content lacks depth and quality, that it seems the purpose is to be shared between users or to encourage discussion which, for now, seems to be passive - and doesn't offer the 'community building' promised before.
We think Facebook Watch is still in its infancy — it deserves a little more time to mature and involve the wider community in this substantial shift, before we offer our judgement.