Future of TV
Has Netflix been backed into a corner?
Important sections of the film industry, as highlighted at Cannes, have not been overly receptive to Netflix's distribution model. From next year, the film festival will insist that all Palme d’Or contenders must be released in French cinemas, in line with French law. This effectively bars Netflix from competition. French law insists that a film must be cinematically released 3 years before a digital release takes place in France. Netflix coincide cinematic and digital release.
In anticipation of such aversion Netflix has teamed up with the likes of Brad Pitt to make unusual and unlikely studio films that will draw audiences - films that studios might consider too risky.
At Rerun, we think that this isn't too risky for Netflix. It has important knowledge born from data captured from user viewing habits. It knows the type of stories its audience want to watch. And instead of waiting for awards to validate its content, Netflix lets the user tell them what's good or not.
Backed into a corner? No, we reckon it's leading the pack.
A recent study from Ampere Analysis has showed that audiences between the ages of 55-64 may be an untapped market.
In the U.S., only 20% of this audience has viewed Netflix within the last month; in the UK, only 10% have.
While, as the research shows, this 55-64 age group own smart TVs, they almost exclusively watch content on TVs rather than on mobile devices and tablets, where on demand services have captured younger audiences. This could possibility be due to a lack of knowledge in the use of such technology.
However the research also highlights that current affairs, news, documentaries etc. are the genres of choice for older viewers, while younger audiences prefer fantasy and science fiction. This could be an area of potential growth for the likes of Netflix and Amazon.
While Facebook's Sports Stadium offering it launched early last year was all sorts of meh, it is about to make a real splash in the live sports TV game by streaming 20 MLB games for free to its US audience, starting today.
The race between Amazon, Twitter and Facebook to become the next global sports broadcaster is on.
Facebook Live's new social chat features announced this week enable viewers to hold private group chats around the live video stream, and hint at a future where live sports is a cornerstone of Facebook TV.
This year's Upfronts is now over, and The Ringer has taken stock of the programming that all the major U.S. networks have planned for the coming year. A couple of the several broad themes covered:
- IP is everything. This means you can expect to see an unprecedented number of revivals, spinoffs, franchise extensions, 'universes', and remakes.
- Reality TV is a life raft. Reality TV is about as sure a bet as you can get for good ratings. Couple that with the aforementioned importance of IP and the result is the return of American Idol—now with Katy Perry—in a new incarnation less than two years after the last one went off the air.
CED Magazine reports that Comcast, unlike other US cable companies, is increasing its video subscriber numbers, with 42,000 new subs added in Q1 2017.
So what is Comcast doing that's setting them apart from the competition?
Comcast has been better at avoiding the “skinny-bundle trap,” which the firm defines as the race to the bottom in price and selection to save subscribers without understanding the long-term consequences of such a tactic.
At Rerun, we think that Comcast is redefining itself through innovation, and definitely part of the future of TV.