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NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings

The new gatekeepers of the streaming era aren’t giving any free passes. Just ask HBO Max.

Peacock

Photographer: Gabby Jones/Bloomberg
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In January, during a presentation at Rockefeller Center, NBCUniversal executives expressed confidence their new streaming service, Peacock, would be widely available when it debuted this summer. Distributors would want to offer the app, they said, because NBC would be promoting it and it would be stocked with popular TV series, including “The Office” and “Saturday Night Live.”

Most importantly, it would be free. “I have a feeling we’re going to get broad distribution,” Steve Burke, chairman of NBCUniversal, said at the event.