At Rerun, we think it can be helpful to look at other industries to see if their experiences and principles might inform us more, or give us thoughts on how to be better at UX and DX design for digital products.
Jonathan Bree recently worked as a designer for LEGO, one of the major businesses in the toy industry, and has some great advice to this end.
Bree, helped design a real life 12,000 m2, 75ft tall ‘LEGO House’ at their HQ in Denmark. In a recent blog post he wrote about some of the guiding principles that helped shape his approach in building the LEGO mecca.
Bree highlights that every product is really a service of some kind that should be considered holistically.
'At LEGO, the approach is to actually map the experiential journey that the product or service will exist within and seek to understand how that can be made better.'
For a product to be truly meaningful it should connect to the user at an emotional level. This can be achieved through moments and features that are fun!
'This is a key part of the LEGO philosophy; embed little surprising moments of play into everything.'
This is some great advice! Not just for the toy industry, but useful in designing and developing products in the digital field.
Chances are you've already seen Eloisa's work, she's designed channels for some of the world’s biggest TV networks, including Turner, NBCUniversal, National Geographic, Discovery, Nickelodeon, MTV, VH1, Fox, AMC Networks, Vice and Corus Entertainment. In this interview with Creative Review she talks about her work both on and off the screen.
Designing for TV is a delicate balancing act between both loudly communicating a channel's personality and quietly fading in to the background when needed. A channel's branding can be used as simply as a logo on a piece of paper, or as a standalone piece of video content like an ident. Certainly a challenge, so what's Eloisa's advice for aspiring designers?
"Surround yourself with things that you like—in your workspace but also in your home, your car, your travels. Quality of design is directly tied to quality of life."