While the world is gradually coming out of lockdown, it feels like we will be living in a hybrid reality for some time to come. This week, MIPCOM announced its plans to go ahead in October with both in-person and digital events. Peloton announced that it will be bringing its apps to more streaming devices, as a response to a rising need for at-home fitness solutions. And, this summer, Walmart car parks will be the not-so-obvious home of new movie releases across the US.
Also this week, immersive theatre company Punchdrunk and Pokemon Go creators Niantic shared plans to collaborate on AR games, which will hopefully be ready for the time when we get to roam the streets safely again.
Until next week!