Usually at this time of year, TV networks would be getting ready to showcase their upcoming fall schedules to the advertising market.
Everything has changed.
This week has seen a lot of experimentation with new formats, platforms, and technology. Spotify is testing video podcasts, Quibi is using YouTube to showcase content, Netflix is releasing an interactive special Unbreakable Kimmy Schmidt episode, and Poshmark is testing shoppable video.
It's all go!
Until next week - stay safe!