Happy Friday 13th!
Our top pick this week is NBC Universal’s push into “shoppable” TV. Several months ago, NBCU began experimenting with shoppable video for research purposes. Now its seeing an increased conversion rate estimated at 28%, and an increase in searches happening around the time of a shoppable ad. Best of all zero blowback from any viewers. As a matter of fact NBCU has reported “positive mentions” on social media regarding the experience.
See you next week!