Happy Friday!
Our top pick this week is a look at Apple TV Plus new service which launched on November 1st. Apple is projecting a lot of confidence in its offering, by quickly renewing 4 of its core series for a second season.
This week, Variety looks at the rising costs of making a scripted TV series. The streaming wars have been on the horizon for a few years now and this has lead to a content arms race. The question is, are the massive budgets and stellar quality sustainable in the long run?
In further news, Disney & Amazon have agreed to terms moving forward, Tinder's interactive show goes international, and YouTube brings shopping capability to its ads, just in time for the Holiday season.
See you next week!
Tinderâs interactive video series âSwipe Nightâ is going international next year
Swipe Night, Tinder's in-app series has been full of surprises since it was announced.
Many assumed that it would be a reality dating show, they were wrong. It's an interactive first-person, apocalyptic adventure series.
Many assumed Tinder was trying to diversify its business, they were also wrong! Tinder was aiming to strengthen its core business, by giving its users a new way to engage with the app, and each other.
Guess what? they did! Swipe Night was a success reporting a 20% to 25% increase in âlikesâ and a 30% increase in matches and it will be expanded to international markets.