The hotel and rental platform Airbnb is planning to create short films, documentaries, and TV shows. This is another great example of a large brand becoming a media company, using video content to engage its audience, and build its business.
Video can help create an emotional connection between a brand and its customers. Interactive video technology can deepen that connection through simple calls to action, placed at strategic times during the video. We can't wait to see where Airbnb will take this!