Music is part of the storytelling toolkit that can communicate with our emotions on a very primal level, used to great effect in film by masters of the craft like Michael Giacchino (Lost, Up, Jurassic World), John Williams (Star Wars, ET), and Trent Reznor & Atticus Ross (The Social Network). In advertising, where storytellers have just 30 seconds to emotionally connect with their audience, it is an even more important tool that can be used to get the tone just right. This report by Nielsen looks at the effectiveness of more than 600 television advertisements, more than 500 of which included music, and found that music can have a varied effect on different categories of advertisements.
In light of recent rumours of the return of The Raccoons, the creators behind the children's TV show are questioning how best to relaunch the show after 30 years off-air. Creator Kevin Gillis says he’d like to canvas fans for ideas, possibly through an interactive, online comic book for The Raccoons.
While we all debate the new format for the show, Rerun recommends a glimpse at The Raccoons : An Animated Story.